Chipotle Borrows a Menu Idea From Taco Bell

S4ri Kum

If there’s one thing we’ve been seeing more of this year, it’s seasonal menus and limited-time promotions.

From the spring menu full of lighter items and plant-based meats at Peet’s Coffee to the strawberry Frosty that Wendy’s  (WEN) – Get Wendy’s Company (The) Report unveiled earlier this week, consumer have a lot of new choices and a limited amount of time to get them.

The rotating menu full of limited-time offers is a trend that Yum! Brands  (YUM) – Get Yum! Brands Inc. Report-owned Taco Bell started and never fully ended.

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Chili's Exec on Anti-Inflation Value Menu

As restaurants struggle against rising costs for ingredients and supplies, many major brands are leveraging their scale to price out competitors, unveiling new value menus to meet consumers’ increasingly pressing demand for less expensive options. Chains including major quick-service restaurant (QSR) brand Domino’s Pizza, drive-in brand Sonic, Mexican-inspired QSR chain […]