Burger King will spend $400 million to upgrade its reputation by renovating and relocating stores as well as doubling down on ads

S4ri Kum

Plant-based Burger King restaurant in London’s Leicester Square.Abby Wallace/Insider Burger King is launching a major advertising and renovation plan. The chain will invest $400 million in rebranding its reputation as a premium fast food chain over the next two years. Burger King has lagged behind other burger chains with sluggish […]

Burger King Puts Big Changes on the Menu

S4ri Kum

Fast-food restaurants see lots of changes as companies try to keep up with trends and innovation in cutthroat industry. Many of those innovations focus on menu items. In particular, Restaurant Brands International’s  (QSR) – Get Restaurant Brands International Inc. Report Burger King division has been implementing various changes to its franchises.  The […]